tap water please

howies have named a pair of jeans after me! Get a pair. They will change you life. But sadly, not your name.

howies Summer site just launched. 

I’m all over it, hahah.

Get a catalogue as well, Chez took a lot of shots he bagged the cover shot (of me & pete) too.

Good times.

When we finish the shoot these boys take over.

Pete & Aron

(Pete is the muscle man)

So Mr. Cherry has been blogging a bunch a photos from the Summer howies shoot two weeks ago.

I just got a holga film back and this is him.

Spring catalogue just dropped here at howies. It’s a really good one. It tells the story of our welsh ancestors that left Wales in 1865 to find a new land: Patagonia.

We did the shoot in 2 parts. Half was done here in Cardigan. The other half was our journey to Trevelin, Patagonia (our twin town).

Photography was by Paul Bliss, Nick Hand, James Bowden, Jonathan Cherry, Ruben Lightfoot & me.

Design and art direction by Pete Davis, Nick Hand & Aron Jones.

Typeset in Sentinel & Akkurat.

Took this on the shoot a couple of weeks back. It was the end of the film hence the stripe.

Also I’ve been wear testing that jacket for well over a month and it rules.

via howieslook

This is what happens if you tumble dry a yurt fleece.

Check out my genius. Pole plus camera = RAD!

via IHKH: Part 2: Fredrik’s Gårten

P.S. This method produced the shonky-est footage ever. Don’t bother.